Consumers are looking for products that enable them to lead more eco-friendly lives. They want to minimise waste, their carbon footprint and reduce their use of plastic. Strong brands can meet these demands and prove to consumers their ambitions and progress towards a circular economy.
PureFiber™ by Stora Enso is a new selection of formed fiber products helping customers to replace plastics. Formed fiber products are designed for their intended use and can either be recycled or composted after use. PureFiberTM product line enable approximately 75% lower CO2 footprint compared to alternative packaging materials, such as plastic or bagasse.
PureFiber™ products tell the story of an eco-friendly, circular brand. They are:
These benefits add superior attributes to your product so that your brand will stand out and signal that it is the alternative consumers are looking for.
A new selection of formed fiber products and technologies for designing and producing attractive eco-friendly products strengthens further Stora Enso’s opportunities to replace fossil-based products and contribute to combating the global problem of plastic waste.
Plastic-free and PFAS-free
Renewable raw material
Recyclable in paper stream
Food contact approved
Significantly lower CO2 footprint compared to alternative solutions
Single-use take-away items such as food bowls, clam-shells and drink lids
Trays and inserts to hold food and non-food products
Herbal pots and trays for agriculture
Unique knowledge base and infrastructure for developing new barrier technologies and modifying pulp
PureFiber™ eco-products are plastic- and PFAS-free, made of renewable materials and recyclable. This is why they are called PureFiber™.
PureFiber™ can be used for single-use food packaging items such as plastic-free cups, bowls and coffee cup lids as well as for non-food items to replace plastic consumables in agriculture, electronics and cosmetics packaging.
Stora Enso sells the products directly to brand owners and wholesalers.
Learn more about the climate impacts of Stora Enso's formed fiber eco-products compared to alternative products and materials on the market.
Download the executive summary of the LCA study by clicking the link here.
Every day we do our best to lead more eco-friendly lives
Tingstad sells the newly developed PureFiber™ by Stora Enso food bowls directly to customers in the fast food industry. Tingstad is a family owned company and the market leading distributor of disposables and food service products to the HORECA sector in the Nordic countries. The company has been around for 60 years and has a turnover of 250 million EUR.
Tingstad embraces innovation and new, more sustainable, packaging and packaging materials.
PureFiber™ is Stora Enso’s next generation formed fiber eco-product. The products can be produced to almost any shape where today conventional PE, PET and other plastics are being used. As such PureFiber™ can be used in a wide range of applications including single-use food packaging items such as plastic-free cups, bowls, clamshells, plates and coffee cup lids.
PureFiber™ can also be used for non-food items to replace plastics consumables in agriculture, electronics and cosmetics packaging and to replace other plastic parts. The products respond to the needs of eco-conscious consumers and producers looking for innovative alternatives to plastic.
Sustainable forest and plantation management help us secure the long-term availability of wood – our renewable raw material. Forest certification guarantees that forests are sustainably managed.
We always ensure that the forests we harvest wood from are regenerated. We also know the origin of all the wood we use: 100% comes from sustainable sources.
Read more about Stora Enso’s sustainable forest management here.
PureFiber™ products are lightweight, plastic free, made of renewable materials and recyclable, making them truly designed for their intended use. This allows you as a customer to build brand value in the circular economy with Stora Enso’s next generation eco-product offering.
PureFiber™ products meet unrivalled product safety demands through the highest standards in production.
Stora Enso is introducing its new eco-friendly take-away bowls for food service packaging, PureFiber™ by Stora Enso. The products are free from plastic and PFAS and are designed to help customers replace plastic on-the-go food packaging.
Stora Enso has started the production of formed fiber food service products at Hylte Mill in Sweden. The production ramp-up follows the investment announced in 2019 and enables the manufacture of products that are renewable, recyclable and biodegradable.
Stora Enso has entered into a strategic collaboration with HS Manufacturing Group (HSMG), a producer of plant-based barrier coatings, to develop Stora Enso’s formed fiber offering. Read more at the press release.
Stora Enso is investing EUR 5 million to build a new production line and related infrastructure to manufacture formed fiber products at Hylte Mill in Sweden.